D2C brand aggregator G.O.A.T raised funding

D2C brand aggregator G.O.A.T

The D2C brand aggregator G.O.A.T Brand Labs has raised $50 million in a Series A1 round of funding from new and existing investors.

The latest investments took part in this round including Vivriti Capital, 9 Unicorns, Venture Catalysts, Winter Capital, and Oxyzo.

G.O.A.T was founded by Rishi Vasudev and Rameswar Misra in the year 2021. The first round of $36 million was held in the month of July 2021 along with the investors including Better Capital, Flipkart Ventures, Mayfield, Nordstar, Tiger Global, and Trifecta.

The company has reached 15 acquisitions of D2C brands in the lifestyle. A few brands in their portfolio are lifestyle brands like The Label life, The Indian wears are true Browns & Abhishti Frangipani and the Children's Wear, Neemli and Nutriglow, and Doggie Dabbas.

The company acquired a long period for Pepe Inner Fashion. The founders of G.O.A.T mentioned that it is an advanced idea with 12 other brands. It enables it to double the revenue of its portfolio.

The company has the vision to target native digital brands in the lifestyle and brings in operational expertise in terms and conditions of technology intervention to earn more and more profits.

The First Founder of the company had earlier worked with e-commerce platforms named Flipkart, Calvin Klein, Lifestyle, and Mantra Fashion.


G.O.A.T Brand Labs Co-founder and CEO Rishi Vasudev said, “We will continue to acquire high potential D2C brands across the lifestyle segments and scale them to huge outcomes.”

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