Fintech startup MyShubhLife raises Series B round of Rs 100 Cr from Gojo


MyShubhLife , a full-stack financial services platform, has raised a funding of Rs 100 crore from Gojo & Company, Inc (Gojo), a global investment holding company focused on enabling technology-driven financial inclusion across emerging markets. 

The fresh funding will be utilized by MyShubhLife-

  • To grow its NBFC book,
  • Increase disbursements through its co-lending partners,
  • To further expand its footprint with more corporate and large platform partnerships,
  • Invest in technology,
  • Enlarge its talent pool to offer a seamless, financially inclusive program for the next half billion.

Unitus Capital acted as the financial advisor, whereas Saakshya Law acted as the legal advisor to MyShubhLife.

Earlier, MyShubhLife had raised around Rs 115 crore from marquee Seed and Series A investors like Pravega Ventures, SRI Capital, Saama Capital, BeeNext, and Omidyar Network, Flourish Ventures, and Patamar Capital.


MyShubhLife Monish Anand and Rahul Sekar said, “Since inception, we have focused on the first principles of lending, and given risk management due importance. This approach has also helped us in managing our credit losses during the pandemic. In the last two years, we have transformed into a full stack loan and savings company for the next half billion. This fundraiser is a testimony to our business model as well as our resilience.” 

Sanjay Gandhi, Co-founder and Chief Investment Officer, Gojo said, “We are delighted to add MyShubhLife, our group's first digital lending firm, as our ninth partner. MyShubhLife is one of the very few digital lenders in India who truly reach the underserved/unserved customer segment through its unique partnership driven “Phygital'' approach. The underwriting and analytics capability they have built for this segment is second to none and we are happy to work with the team to take the next leap in its growth.”

Tags : MyShubhLife