How To Create A Funding Ready Pitch Deck For Your Startup


Fundraising is a very challenging task. Even for seasoned entrepreneurs and well-established companies, the fundraising process comes with a lot of challenges.

Convincing investors that your company has massive growth potential and, in some cases, set for disruption is not easy. But to get the resources needed to scale your startup, fundraising is the phase your startup has to go through.

This phase is important for every entrepreneur, but to get an investor excited about an idea is very tough and requires a lot of right resources.

What Gets The Investors Excited?

Investors usually get involved with any venture because of either of the following three things:

  • Having experienced the same problem
  • See an ROI in the future
  • Understanding of the business

But as venture capitalists and angel investors get hundreds of requests each week, you need to make the most of any opportunity given to you, and this is where a pitch deck becomes very essential. 

Funding Ready Pitch Deck

A pitch deck is a collection of slides that acts as the backdrop for your presentation. It acts as a visual guide and reference to the key points you want to make to potential investors, and it can be the difference between a failed pitch and one that lands you funding.

A funding ready pitch deck weaves a compelling narrative about a problem in the world, what the inevitable solution is, how your product is that solution, and why your company will succeed. This story should lead to your product being the logical response to the problem you’ve identified. A pitch deck can help you:

  • Prove the value of your business in difficult economic times.
  • Simplify complex ideas so your audience can understand them (and get on board).
  • Differentiate your business from its competitors
  • Tell the story behind your company (and make the story exciting).

Let’s have a look at a few tips and must-have slides that differentiate a great pitch deck from a good pitch deck.

Know your Audience

The audience is the single, most important factor in shaping your pitch deck. Some factors to think of while assessing your audience are:

  • Familiarity with the audience with the market. It tells how much of the presentation should be dedicated to educating your audience.
  • What is the forum in which the deck is being presented? Whether it is being emailed or presented in a big room or it is a one-on-one meeting, prepare accordingly and start your presentation with a simple statement to set the tone.

Tags : Startup