MySilkLove sells handcrafted sarees that showcase India's strong weaving traditions


MySilkLove believes in bringing out your own voice and indulging in fine craftsmanship
as you embark on this journey of selecting a perfect six-yarder for yourself and your
loved ones. MySilkLove being one of India’s finest saree brands, is highly rated for
handcrafted,contemporary and unique sarees. The brand has been offering a varied
range of sarees for different occasions to customers across the globe. Their sarees
reflect intricacy, modernity, artistry, and supreme craftsmanship.
MySilkLove has been working with weavers across the country, they bring their clients
an array of exclusive designs and refined weaves curated on desirable fabrics. The
brand has been much talked about by celebrities as well like and has served their products to
Kalki Koelchin,Hema Malini, Sunita Gowarikar, Sonali Kulkarni, Chahat Khanna,Pooja Banerjee,
Deepti Bhatnagar, Prarthana BehereAastha Chaudhary, Kanika Maheshwari and many Indian
Politicians and numerous other celebrities as well.
Priyanka Ghule Katkar started MySilkLove, an online portal for handcrafted silk
sarees, in August 2020, with a desire to improve the livelihood of weavers and artisans.
The target audience of MySilkLove comprises women who love slow fashion, handloom,
and handmade products, but are unable to find the right platform to buy due to lack of
trust and traceability. They aim to redefine fashion while changing the lives of the
MySilkLove has also believed hard to achieve highest levels of customer satisfaction through
timely deliveries, enhanced quality and contemporary touch to ancient clothing saree. With a
vision is to become India’s one stop destination for ethnic shopping providing highest quality
products from the different parts of India. MySilkLove has become a synonym to online saree
shopping, delivering across any part of the world.
Priyanka Ghule Katkar, Founder, MySilkLove has prior experience working with logistics startup
XpressBees before starting MySilkLove, that has helped her figure out entire e-commerce
operations and we were operational with 50 weavers within 1 month of launch.
Her husband Mr. Vinayak Katkar runs a digital marketing company, and who helped her further
to get the marketing function right.
During Priyanka’s visit to Tamilnadu where Kanjivaram sarees are made, she was impressed
with the quality and finish of the products and effort these weavers have to take to make a
single saree. When I spoke to them I got an idea about their earnings and it was not great for
anyone for the effort and skill they possessed. They were spending almost 10 days making a

single saree and in return would get a paltry sum. Considering these gaps, I thought of starting
a platform to connect India’s artisans. Saree weavers can get the opportunity to showcase their
art, they are not bothered about anything but crafting good quality products. Rest everything is
taken care of by our team right from photo-shoots, merchandising, picking the product to
delivering it to the end customer.
According to Priyanka Ghule Katkar, Founder, MySilkLove,“ I started the business in 2020 with a
capital of Rs. 1,00,000/- with my personal savings, and Today we’ve more than 2000 weavers
associated from different parts of India and we’re selling 1500 plus products per month. Since
then we have been growing 15% month on month since inception. We are looking to close this
financial year at Rs.6 Cr. Today we work with more than 1000 weavers from Banaras (Uttar
Pradesh), Bagalkot (Karnataka), Yeola (Maharashtra), and Kanchipuram (Tamil Nadu) and
source the best silk sarees,”
MySilkLove has served more than 30000 customers till now since inception, and have fulfilled
35000+ orders.
Recently we have launched traditional Salwar Suits, Lehengas, customized blouse stitching.
They are also planning to offer more options on women's wear, like Kurtis, stoles and other
designer clothing to become a one-stop destination for all ethnic women's clothing needs.
Best-selling products on their websites are Kanjivarams (60%), Banarasis (20%) and the
remaining 20% are Paithani, Patola. MySilkLove designs and sources handcrafted products
from more than 2000 local artisans in India. They are helping to improve the livelihood of
weavers and artisans, and shape the future generations by preserving the rich craft and they
can give better education to their children.

Tags : MySilkLove , Startupsdekho