UrbanPiper raised $24M in Series B round led by Sequoia, Tiger Global


UrbanPiper , a one-stop restaurant management platform, has raised $24 million in a Series B round. The round was led by Sequoia Capital India and Tiger Global Management and new investors Swiggy and Zomato.

UrbanPiper is planning to utilize the funds in following ways:

  • To scale its product and engineering teams,
  • Strengthen its platform capabilities, and
  • Broaden its offerings to enable more services to restaurants.

UrbanPiper  was founded by Saurabh Gupta, Anirban Majumdar, and Manav Gupta in the year 2015. Bengaluru startup UrbanPiper is building a full-stack restaurant management platform to enable restaurants to operate and scale their businesses with minimal problems.

Owing to its scalability and reliability, UrbanPiper has several restaurant chains, including McDonald’s, Pizza Hut, KFC, Subway, Cure Foods, Taco Bell, Rebel Foods, etc.. It processes over 18% of online food orders placed each month in India and has recorded 10 times growth over the past two years.

The startup claims to operate in 27,000+ restaurant locations across 8 countries. It processes 14 million orders per month .


Saurabh Gupta, Co-founder and CEO, UrbanPiper, said, “With this investment, we will continue to widen UrbanPiper’s offerings to meet many more digital opportunities in the restaurant ecosystem, along with bolstering our platform capabilities. We are grateful to see both Swiggy and Zomato come together and participate in this round; a huge validation that what we are building is adding a lot of value to the food ecosystem.”

“Due to pandemic-led disruptions, merchants now increasingly want to adopt digital channels and upgrade their operations. UrbanPiper is at the forefront of this digital transformation, and is strategically positioned to build infrastructure connecting digital players to merchants in the F&B ecosystem,” said Shraeyansh Thakur, Principal, Sequoia India.

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